Wrapped in Love

Creative idea

Randivonal tackled the challenge of reaching singles over 50 by taking their anti–“meat market” message to an unexpected place: butcher shops. The brand created custom butcher paper printed with playful dating-inspired patterns and the line “Don’t look for ‘The One’ at the meat market”. Inside, the paper shared information about Randivonal, turning butchers into brand ambassadors who spread a hopeful message of love. This inventive media placement made the brand approachable, cut through digital barriers, and successfully drove sign-ups - proving that finding love after 50 can be simple, human, and far from a “meat market”.

Brand name: Randivonal
Advertiser / client: Randivonal
Product / service: online dating
Campaign name: Wrapped in Love
Agency network: INDEPENDENT AGENCY
Agency: feat. Budapest
Production company: Teknika
Agency chief executive officer: Attila Probáld
Chief creative officer: Tamás Persely
Creative director: Kata Bánkövy
Art director: Ákos Komlovszky
Copywriter: Futó Roland
Designer: Enikő Lénárd
Account director (agency): Fanni Palicz
Film production: Dániel Szilágyi
Director: Oresztész Nemes
Agency producer: Adilla Kabay