Half-full coffee donation

Creative idea

Every day, Russian forces shell peaceful cities, destroy homes, and take the lives of innocent people. This shot-through coffee cup is a stark reminder of the constant danger our defenders face on the frontlines. We invite people to join the fundraising effort to buy a CASEVAC vehicle for Ukraine’s Special Operations Forces. By purchasing filter coffee here, they're automatically contributing: 100% of the payment goes toward the fundraiser. The café and roasters cover half the cost — and people cover the other half, receiving just half a cup of coffee for a cause that’s worth everything.

Brand name: 1991 Charity Fund
Advertiser / client: 1991 Charity Fund
Product / service: Fundraising
Campaign name: Half-full coffee donation
Agency network: Leo
Agency: Publicis Ukraine, Kyiv
Chief creative officer: Kosta Schneider
Creative director: Mykhailo Petrusiak
Designer: Oleksandra Trachuk, Natalia Bokiy