TheVR's Famous Order

Creative idea

To promote the release of Hungary's most popular influencer duo, TheVR's very own McDonald's offer, we ditched the traditional TVC and OLV formats and debuted their special menu during a fake live stream instead to be authentic in the eyes of their fans. In the spot, we see the two guys trying out a mysterious video game with themselves as playable characters, tasked with obtaining their menu to clear the main quest. Then we made an actual, fully digital treasure hunting game out of obtaining said menu.

Brand name: McDonald's Hungary
Advertiser / client: McDonald's Hungary
Product / service: food
Campaign name: TheVR's Famous Order
Agency network: INDEPENDENT AGENCY
Agency: feat. Budapest
Media agency: OMD
Production company: Studio-X
Agency chief executive officer: Attila Probáld
Chief creative officer: Tamás Persely
Creative director: Patrik Béky
Copywriter: Marcell Martin
Account director (agency): Bori Csizmadia
Strategic planner / strategist: Zorka Pál
Director: Máté Brauner