DOZZ

Creative idea

Dozz is a unique product. It creates its own category: a ready to drink soup, straight from the fridge, in a cool colorful can. But we’re talking soup, and soup comes with a lot of baggage: traditions, ways of serving, old recipes, nothing like Dozz. In the soup world, we’re out of place. And we’ve decided to embrace it. The creative concept builds on the dismissive yet curious reaction of encountering the product. Equally intriguing stories build a brand platform that champions the absurd and the original as ways of embracing novelty and trial.

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Javier Gelpi De Fez
Art director: Arturo Vittorioso, Nadejda Ghilca
Copywriter: Javier Gelpi De Fez
Designer: Arturo Vittorioso, Dmytro Shevchenko, Nadejda Ghilca
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Pr director: Romanita Oprea
Film production: Saga film
Post production: Saga film
Post production producer: Eduard Draghici