NIPPON

Creative idea

At Ba’ndo, we crafted the brand identity for Nippon, a challenger wellness brand introducing premium Japanese matcha and houjicha teas to Türkiye and Europe. Our creative idea was rooted in the philosophy “Why the rush?”—an invitation to slow down, reconnect, and embrace intentional living. Visually, this translated into a holistic system: a rising sun-inspired logo, a palette drawn from nature and culture, and hand-drawn illustrations echoing craftsmanship. By blending modern design with centuries-old tea tradition, we created a brand world that celebrates originality, transparency, and conscious consumption—turning a simple cup of tea into a meaningful ritual.

Brand name: NIPPON
Advertiser / client: NIPPON
Product / service: Premium Japanese Matcha & Houjicha Tea Brand
Campaign name: Why the Rush?
Agency network: INDEPENDENT AGENCY
Agency: Ba'ndo, Istanbul
Web address: https://thenipponmatcha.com/
Agency chief executive officer: Emrah Dogru
Art director: Emrah Dogru, Bengisu Demirkaya
Copywriter: Bahar Nihal Ersözlü
Designer: Eddi Bludau, Doga Erdag
Account director (agency): Sude Akkaya
Client account director: Goksel Balaban
Strategic planner / strategist: Bahar Nihal Ersözlü
Illustrator: Emrah Dogru, Eddi Bludau, Bengisu Demirkaya
Additional company: 3D Artist, Tuna İrman Project Photographer, Tara Karaçizmeli