Culinara: launch of new Ukrainian cuisine in a new app

Creative idea

Culinara is more than an app — it’s a new brand that redefines cooking in Ukraine. We turned meal prep from a routine into an inspiring, personalized experience. The launch included branding, content, tech, and celebrity partnerships, with chef Olya Martynovska as brand ambassador. The design draws on dishware symbols and guides users from recipes to grocery lists. Our content strategy used multi-format videos, themed collections, and influencer collaborations to highlight cooking as care and self-expression. With strong PR and App Store presence, Culinara was positioned as a daily habit for a wide audience.

Brand name: Culinara
Advertiser / client: Culinara
Product / service: Foodtech
Campaign name: Culinara: launch of new Ukrainian cuisine in a new app
Agency network: INDEPENDENT AGENCY
Agency: OMG Agency, Kyiv
Additional company: Ornament Tech
Web address: https://culinara.com.ua/
Agency chief executive officer: Dmytro Dyuzhev, CEO, OMG Agency
Creative director: Antonina Kuzmich, Creative Director, Dumy (by OMG Agency)
Designer: Christina Azad, Design Lead (Culinara)
Strategic planner / strategist: Anastasia Kostina, Creative Strategist, Dumy (by OMG Agency)
Digital strategist: Oleksandr Otryshko, Digital Lead (Culinara)
Additional company: Mykyta Upatov, COO, OMG Agency Ivan Salnytskyi, CEO, ORNAMENT TECH Vadym Korniienko, Front-end Developer, ORNAMENT TECH Denys Mykhailenko, Front-end Developer, ORNAMENT TECH Roza Baghdasaryan, Head of Influence, OMG Agency Ksenia Korol, Head of SMM, OMG Agency Yaroslav Galstyan, Data Analyst, ORNAMENT TECH Olha Zhileieva, Project Manager Developer, ORNAMENT TECH Anton Stepaniuk, Co-Founder & CMO (Culinara), Nataliia Karlenko, Sr. Brand Manager (Culinara)