Yettel 100% Green Network

Creative idea

Did you know that there is a natural phenomenon in Serbia that is completely unique in the world? Romantic dance of life and death in only 3 hour long performance of insects known as Tisa mayfly, gathers hundreds of visitors every June on the river Tisa in Serbia. Since Yettel became the first 100% green network in Serbia, we decided to avoid any complicated descriptions, remembering that the most simple things in nature around us are large enough to present the choice to save the planet as the only logical solution to celebrate this unique beauty, as one of the increasingly rare symbols of nature’s perfection, that must never disappear.

Brand name: Yettel
Advertiser / client: Yettel
Product / service: Mobile network
Campaign name: Yettel 100% Green Network
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Digital agency: New Moment New Ideas Company
Production company: Emote Films
Web address: https://www.yettel.rs/
Creative director: Ana Sutic
Art director: Milutin Markovic, Mina Markovic
Copywriter: Ivan Tokin, Nemanja Dragas
Designer: Nemanja Spoljaric, Stefan Perovic
Account director (agency): Stefan Gajic, Boba Sakan, Jelena Dobrkovic
Client account director: Petar Nogo, Ivan Krstic
Film production: Emote Films
Director: Petko Spasov and Demetry Vasilev
Director of photography: Georgi Andreev
Music: Kan Wakan
Screenwriter: Ana Sutic
Agency producer: Jelena Dobrkovic
Post production: Emote Films
Digital strategist: Matija Medenica
Digital creative: Irena Mirkovic
Additional company: Digital Account Manager: Natasa Boranovic Account Executive: Marko Minic Account manager: Olivera Marjanovic Account manager: Marta Takac