Jazz Pesulad: How to Increase Sales by 300%

Creative idea

Jazz Pesulad is Estonia’s leading car wash chain, but the brand struggled to connect with younger drivers and loyalty was weakening. The creative idea was to refresh the brand without losing its trusted core. Together with the Jazz team, we defined clear customer personas, a brand archetype, and a more relatable tone of voice. The visual identity was updated with a sharper logo, fresh colors, and modern typography, rolled out across all channels. The concept made Jazz feel modern, distinctive, and approachable while staying familiar—building stronger emotional ties and restoring competitiveness in a crowded, price-driven market.

Brand name: Jazz Pesulad
Advertiser / client: JAZZ PESULAD OÜ
Product / service: Car wash
Campaign name: Jazz Pesulad Brand Strategy
Agency network: INDEPENDENT AGENCY
Agency: HÄK Agency, Tallinn
Web address: https://www.jazzpesulad.ee/
Agency chief executive officer: Einar Tiimla
Creative director: Heidi Pähn
Art director: Heidi Pähn
Copywriter: Heidi Pähn
Designer: Kätrin Metsla
Account director (agency): HÄK Agency
Client account director: Lene Saar