Perfect timing

Creative idea

Fast-food jobs in Hungary suffer from a perception problem: seen as low-prestige and unattractive, especially to Gen Z. Yet internal research revealed the opposite — employees valued flexibility, inclusivity, and pride in their work. To bridge this gap, we created a campaign built on a simple human truth: McDonald’s is always there when you need it. With the line “You can drop by anytime. Even for a job”, we reframed the brand not only as a place to eat, but as a reliable employer. Authentic employee archetypes, co-created personas, and contemporary visual storytelling anchored the idea in cultural reality.

Brand name: McDonald's Employer Brand
Advertiser / client: Progress Promotion Kft.
Product / service: McDonald's Employer Brand
Campaign name: Perfect timing
Agency network: INDEPENDENT AGENCY
Agency: Republic Group, Budapest
Media agency: Space Media
Production company: Space Media
Web address: https://karrier.mcdonalds.hu/
Agency chief executive officer: Tamás Barna
Chief creative officer: Rita Alberti
Creative director: Bogi Arányi
Art director: Fanni Tassy
Copywriter: Máté Sipos
Account director (agency): Kinga Tardi, Tíra Pavuk
Client account director: Anna Boér
Pr director: Anna Zámbó
Photographer: Botond Wertán
Film production: Benjamin János
Director: Anna Korom
Director of photography: Dániel Kiszler
Music: Ohnody