Sponsor of Cancelled Events

Creative idea

Enter ROM- the official sponsor of cancelled events. ROM activated people to play a role in the mission to help the small Romanian brand sponsor for the first time a big international event. They could join and spread the outrageous and fun offers in order to reach the organisers. In times when people were sad for the cancelled events, we chose to use a bold TOV, to disrupt the conversation and bring a smile to people’s faces. The campaign featured several movies in which a ROM representative pitches organizers crazy sponsorship ideas, from chocolate filled arenas for Wimbledon, to crazy national flags at the EURO football tournament.

Brand name: ROM Buzz
Advertiser / client: KANDIA Dulce
Product / service: Chocolate bar
Campaign name: Sponsor of Cancelled Events
Agency network: MCCANN WORLDGROUP
Agency: MRM Romania
Additional company: McCann Bucharest, UM Romania
Web address: https://www.youtube.com/watch?v=uIhJvrhVEf0&list=PL8GLcXDwK3Kz3PmEPIJZAaOOURsRVCmbE
Executive creative director: Catalin Dobre
Creative director: Ioana Zamfir, Ion Cojocaru, Alex Vasile, Adina Stanescu, Laura Belc
Copywriter: Cosmin Voicu
Designer: Laura Catea
Account director (agency): Andreea Sofrone, Ana Smarandescu
Media director: Alina Carasol
Strategic planner / strategist: Andrei Florian
Director: Radu Muntean
Agency producer: Tiberiu Munteanu, Alexandru Platon
Digital creative: Madalina Ciocan
Additional company: Monica Năstase - Media Planner Cristian Ene -Digital Media Planner Cristina Grofu - Social Media Specialist Ramona Radu - Content Specialist Corina Nica - PR Specialist