Helping Whopper Jr.
Creative idea
On Saturday December 11th, 2021, McDonald’s Poland donated 1 PLN from every pack of fries they sold to the Ronald McDonald Foundation. Burger King believes this is a great cause, so they decided to support their biggest competitor in selling as many fries as possible. That's why the campaign Helping Whopper Junior was born. During that specific Saturday, we encouraged people to buy fries from McDonald’s and bring them to any Burger King in Poland. To thank them, we gave them a free Whopper Junior in exchange.
Brand name: Burger King
Advertiser / client: Burger King
Product / service: Food
Campaign name: Helping Whopper Jr.
Agency network: INDEPENDENT AGENCY
Agency: 180heartbeats + JUNG v MATT, Warsaw
Production company: F25 Production House
Executive creative director: Michal Sek
Creative director: Pablo Dominguez Agregan
Art director: Antonina Ruszkowska
Copywriter: Aleksander Madej
Designer: Mateusz Michalczyk
Account director (agency): Radoslaw Smorga
Pr director: Magdalena Lukasiuk
Photographer: Pawel Trojanowski
Film production: Stefan Stefanski
Director: Pawel Trojanowski
Agency producer: Anna Stolarz
Additional company: BK Brand Manager Poland: Zuzanna Kilar-Tyczynska ;
BK Marketing Manager CEE: Petr Adamec ;
Junior PR Manager, 180hb: Joanna Bauer ;
Head of Content & Moderation, 180hb: Michał Kalisciak;
Social Media Manager, 180hb: Lorena Colmenares
