Other Universe - Other Accessibilities

Creative idea

Bank of Georgia - the country’s leading bank - has a dedicated youth direction that reaches over 100,000 kids with sCoolApp’s financial education game, Other Universe. Yet 15,000 inclusive children were still excluded. On International Children’s Day, we launched Other Accessibilities: features co-created with parents, teachers, and therapists to let every child play and learn equally. A color-switch for the colorblind, readable typography, a sign-language character, and a Braille comic book turned exclusion into belonging. Instead of a “special” version, accessibility became the default - making financial education a truly shared human experience.

Brand name: Bank of Georgia
Advertiser / client: Bank of Georgia
Product / service: sCool Card
Campaign name: Other Universe
Agency network: INDEPENDENT AGENCY
Agency: REDBERRY/Tbilisi
Web address: https://bankofgeorgia.ge/ka/sCoolApp
Agency chief executive officer: Giorgi Azaladze
Chief creative officer: Khatia Koplatadze
Art director: Nika Minashvili/Mari Gvakharia
Copywriter: Anuca Zhorzhikashvili/Beka Matiashvili
Designer: Anano Ghirsiashvili/Nika Minashvili
Account director (agency): Giorgi Azaladze
Client account director: Keti Kartvelishvili