The Path of Grain

Creative idea

When the world is drowning in words about Ukraine, we chose a higher form of communication – emotion, symbolism, and culture. The Path of Grain art book speaks without translation, using imagery to transcend language. This exclusive, limited edition volume isn’t for sale; it’s gifted to presidents, ministers, business leaders, diplomats, negotiators, and opinion leaders – stakeholders who are notoriously hard to reach. As a tool of soft power, its tangible presence and bold design slice through digital noise, steering the grain’s journey straight into diplomats’ hands. If this book rests on their desks, the grain is on the right path, no matter how challenging the road.

Brand name: Kernel
Advertiser / client: Kernel
Product / service: Grains and oilseeds supply
Campaign name: The Path of Grain
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Executive creative director: Yaroslav Vedmid
Creative director: Iryna Pavlova
Art director: Iryna Pavlova
Account director (agency): Hanna Savchuk
Client account director: Kateryna Spivakova