The Wear and Tear Collection

Creative idea

The fashion industry discards over 92 million tons of textiles each year, with most garments ending up in landfills after just a few wears. OX set out to challenge this cycle by creating a collection designed to double the lifespan of clothing. Each garment was made from deadstock - fabrics left over from previous productions that would otherwise be wasted. It promotes the second life of clothing through designs that show how each piece can be repurposed, even transformed into cleaning cloths. The designs and labels include step-by-step instructions showing exactly how to repurpose the garment once it’s worn out. Textile lifespan X2 100% deadstock collection 100% reusable

Brand name: OX Streets Co
Advertiser / client: OX Streets Co
Product / service: Fashion
Campaign name: The Wear and Tear Collection
Agency network: MCCANN WORLDGROUP
Agency: MCCANN SKOPJE
Production company: AdVenture
Creative director: Bojan Dodevski
Art director: Boban Milanovic; Petre Reshov
Account director (agency): Iva Belovski
Managing director: Bojan Kocovski
Strategic planner / strategist: Irina Maja
Photographer: Monika Pavlovska
Director of photography: Monika Pavlovska
Music: Luka Gjorgievski
Additional company: Collection Art Director - Ilija Dimkoski Collection Designer - Ilija Dimkoski Collection Production EAM Stip - Nikola Patrikliski Aleksandar Patrikliski Filip Patrikliski