Toyota Start Your Impossible

Creative idea

With Start Your Impossible platform, Toyota was entering a new era, preparing to communicate its new brand purpose; 'Toyota will work for a world where everyone can move freely.' Based on this, we launched our platform called 'Mobilsen Özgürsün”(meaning “If you are mobile, you are free) that we have documanted the inspiring story of Mert & Okan that entering and preparing themselves for the run of their life and this is how “42 Impossible Kilometers” Documentary came to life.

Brand name: Toyota
Advertiser / client: Toyota Start Your Impossible
Product / service: Toyota / Mobility
Campaign name: Toyota Start Your Impossible
Agency network: INDEPENDENT AGENCY
Agency: Alametifarika İstanbul
Additional company: Toyota Turkiye
Production company: Mental, Film&Go
Web address: https://mobilsenozgursun.com/
Executive creative director: Kaan Ayçe, Odisseas Sevsevme
Art director: Anıl Bagcık, Hasan Çalışkan
Copywriter: Dilan Bayar, Esma Akalın
Account director (agency): Duygu Yılmaz
Client account director: Duygu Yılmaz
Strategic planner / strategist: Berra Katlav
Senior planner: Mervenaz Mete
Film production: Mental, Film&Go
Director: Şeyhmus Altun, Muammer Koçak
Music: Zenci, Barış Diri
Agency producer: Merve Haklı
Post production: Sinefekt, Film&Go
Digital strategist: Berra Katlav, Mervenaz Mete