360 live experience by Vodafone

Creative idea

In a market with more than 3 Mil GRPs on TV and a telecom category assaulting every ad space, we need it to break out of the clutter. So, we hijacked the highest rating TV show in the country (Romanians Got Talent) and convinced them to sell us the unsalable: their live stage. We added in front of the judges a 360-HD camera, with its own sound channel. By using on screen and in site QR code, we enabled any viewer to jump into a front-row seat by using their phone or computer, with the best imaginable viewing experience.

Brand name: Vodafone
Advertiser / client: Vodafone Romania
Product / service: Service
Campaign name: 360 live experience by Vodafone EasyTech
Agency network: Dentsu
Agency: Dentsu Romania
Media agency: Dentsu Romania
Web address: https://www.protv.ro/romaniiautalent/vodafone360