ARtmemes

Creative idea

Realizing the problem that younger generations are not interested in classical arts Yettel teamed up with the Museum of Fine Arts. For this special collaboration a mobile application was developed that featured AR technology: visitors had to point their camera at given paintings and the app instantly turned them into memes that could be shared right away. This way we turned art pieces into memes and GenZ into art lovers.

Brand name: Yettel
Advertiser / client: Yettel Hungary
Product / service: Telecommunication, art museum
Campaign name: ARtmemes
Agency network: ICOM
Agency: Artificial Group, Budapest
Chief creative officer: Gergő Horváth
Art director: Marcell Puskás
Copywriter: Szabolcs Jurin, Laura Kóczán, Nóra Kovács, Zsuzska Kovács
Designer: Zsolt Marton
Account director (agency): Dalma Benkő
Client account director: Lilla Barta