Bookvertising

Creative idea

Nemira Publishing House wanted to overcome the almost ZERO budget barrier for promoting Romanian authors, in a country with the lowest interest for reading in UE. We started from this observation: “People raised in a house full of books, read more.” Romanians are already surrounded by something: ads. Is there a way to use that media space for free? Our idea was to engage brands to replace props in their ads with real books written by Romanian authors. We created Bookvertising. The first online platform in the world where brands could choose books to replace props in their ads.

Brand name: Nemira
Advertiser / client: Nemira Publishing House
Product / service: Publishing House
Campaign name: Bookvertising
Agency network: SAATCHI & SAATCHI
Agency: SAATCHI Creative HUB Bucharest
Web address: https://www.bookvertising.ro
Creative director: Bogdan Costin
Art director: Robert Soparlache
Copywriter: Cristiana Petre
Client account director: Simona Zglimbea
Managing director: Vlad Petre
Strategic planner / strategist: Miruna Antonescu
Additional company: Paul Foltache - Senior Web Developer Georgiana Feriu - Account Manager