#UnexpectedJobs

Creative idea

What do you associate working in a bank with? With boredom. We decided to change that by giving our employees a voice. In an activation on LinkedIn, they changed their job titles on their profiles to the #UnexpectedJobs they created. They proudly wrote about non-obvious jobs and the impact of their work on others, which inspired others to do the same. We photographed and filmed the selected individuals in an unusual setting, highlighting their #UnexpectedJobs to further reinforce the authentic message and their surprising roles at BNP Paribas Bank. KV and video content went to OOH, cinema and digital.

Brand name: BNP Paribas
Advertiser / client: BNP Paribas
Product / service: BNP Paribas
Campaign name: #UnexpectedJobs
Agency network:
Agency: Publicis Worldwide Poland
Media agency: Havas Media
Additional company: Havas Media
Production company: Prodigious
Web address: https://www.bnpparibas.pl
Executive creative director: Dagmara Witek - Kuśmider
Creative director: Bartosz Jeglejewski, Tomasz Ziemiański
Art director: Karolina Niedzielska-Gruca
Copywriter: Zuzanna Wiącek
Designer: Strategist - Justyna Pyzik
Account director (agency): Dagmara Gadomska, Kamila Roszkowska
Client account director: Agnieszka Konarzewska, Dariusz Maciołek - BNP Paribas
Media director: Renata Wasiak - Sosnowska
Managing director: Michał Zawadzki
Strategic planner / strategist: [email protected]
Photographer: Rafał Meszka
Film production: Beata Bacieczko
Director: Rafał Meszka
Director of photography: Rafał Meszka
Post production: Publicis Worldwide Poland
Post production producer: Cezary Szostek