Lipton Ice Tea Turkey

Creative idea

Our brand was the leader in the iced tea category in Turkey, but our recognition among Gen Z has waned in the last 2 years. To address this, we needed a presence on the rapidly growing TikTok, popular among Gen Z. To make a splash, we decided to leverage Kerem Bürsin, our collaborator with a massive IG following, who wasn't on TikTok. We took on a social media management role, strategizing his TikTok debut. Through coordinated content and media investments on both Kerem's and the brand's accounts, we effectively maximized our reach to the target audience.

Brand name: Lipton Ice Tea
Advertiser / client: Lipton Ice Tea Turkey
Product / service: Lipton Ice Tea
Campaign name: Real people, Real videos, a Real partnership
Agency network: GROUPM
Agency: Mindshare Turkey / Istanbul
Media agency: Mindshare Turkey
Digital agency: Mindshare Turkey
Additional company: Nays
Production company: Nays
Web address: https://www.mindshareworld.com/turkey/
Creative director: Samet Inanir
Account director (agency): Serdar Vural
Strategic planner / strategist: Deniz Bahar / Busra Eroglu
Digital strategist: Deniz Bahar
Additional company: Zeynep Ozatay / Ela Tercan / Busra Kuccuk / Ayşegul Uguz / Hale Us / Arda Başaran / Duygu Tosyali / Zeynep Demirel / Ozge Dincel / Asutay Capci / Deniz Ersoy / Samet İnanır / Ahmet Cavusoglu / Furkan Inanır