Turkeyness wine collection

Creative idea

Gallio, Hungary’s only brand dedicated exclusively to turkey meat, needed to challenge a category blind spot: consumers often forget turkey exists. To shift perception, Gallio partnered with Dereszla Winery to create Turkeyness – a limited-edition red and white wine duo that embodied turkey’s duality of white and red cuts. This wasn’t just a pairing, but a business innovation: wine became a communication medium. By transforming an everyday product into a brand-owned channel, Gallio introduced a breakthrough way of educating, engaging, and reshaping consumer experience — turning innovation itself into a driver of measurable business growth.

Brand name: Gallio
Advertiser / client: Gallicoop Zrt.
Product / service: Turkey meat
Campaign name: Turkeyness wine collection
Agency network: INDEPENDENT AGENCY
Agency: Whitedog Media Ltd. Budapest
Media agency: Whitedog Media
Production company: Whitedog Media Ltd.
Web address: https://www.gallio.hu/pulykasag-borparos/
Agency chief executive officer: Máté Major
Chief creative officer: Péter Tordai
Creative director: Árpád Kaspár
Art director: Péter Tarján, Máté Törzsök
Copywriter: Dénes Kisantal, Marcell Pucsok
Designer: Zsolt Párkányi, Edina Pjeczka
Account director (agency): Orsolya Palla
Media director: Heni Váczi
Strategic planner / strategist: Mercédesz Bán
Senior planner: Balázs Száday
Pr director: Péter Juhász
Agency producer: Lucia Cseh
Additional company: Senior Account Manager: Zsuzsanna Madler Senior DTP Specialist: Sándor Faragó Senior PR specialist: Edit Németh Social Media Manager: Tamás Sinthavong Head of Production: Márk Éry Media Planning Team Leader: Ákos Szabó Master Chef: Béla Prohászka Wine Expert: Szilárd Molnár Sunhill Bistro&Skybar Chef: Zoltán Bartha CEO (Gallio): János Ruck Marketing Manager (Gallio): Erzsébet Nagy Managing Director (Dereszla): László Kalocsai