Orange Jersey

Entry code: 2501058GD22
Agency: Endorphin, Baku
Advertiser / client: United Nations in Azerbaijan
Group: B. EXCELLENCE IN MEDIA, Use of Creative Idea

Creative idea

To explain the problem to men in the language of men – one of the goals was to promote positive masculinity. So it involved men football team as messenger part of the campaign. It’s worth to mention that chosen club – Neftchi FC, long-established club with its traditional black-one jersey, to wore orange jersey for the campaign for one-match. Besides wearing the orange jersey, they also appeared and vocalized messages on the main video. At the end, the message was delivered through men as well.

Brand name: United Nations
Advertiser / client: United Nations in Azerbaijan
Product / service: International Day for the Elimination of Violence against Women
Campaign name: Orange Jersey
Agency: Endorphin, Baku
Web address:
Executive creative director: Orkhan Kerimov
Creative director: Orkhan Kerimov
Art director: Gulnar Rahimzade, Elman Jafarov
Copywriter: Sabina Rustamli, Nihad Mammadli
Designer: Ramin Farzullayev
Account director (agency): Ulviyya Bashirova
Client account director: Kamran Aliyev
Media director: Farhad Shabanov
Managing director: Farhad Shabanov
Pr director: Jalya Khalilova
Photographer: Suleyman Suleymanli
Director: Bahruz Gurbanli
Digital creative: Mushfig Shiraliyev


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