BE AWARE OF THE TIGERS!

Creative idea

Problem:
 There are only 6 species of tigers left in the world. But all brands don't even realize that, wishing people a happy New Year using the images of funny tigers.

 Solution: The Silpo supermarket chain decided to pay attention to this problem, so all the campaign materials are produced in the same amount as tigers left in the wild. 


Brand name: Silpo
Advertiser / client: Silpo
Product / service: Campaign
Campaign name: BE AWARE OF THE TIGERS!
Agency network: INDEPENDENT AGENCY
Agency: R Agency, Kyiv
Executive creative director: Dima Liutyi
Creative director: Dima Liutyi
Art director: Yana Havelia
Copywriter: Danil Tertichniy, Tina Vislianska
Designer: Dasha Ilnytska, Andriy Nechytailo
Account director (agency): Maria Ursta
Client account director: Iryna Butenko