IKEA, Food Waste Apocalypsis

Creative idea

Our unconscious living can turn to us tenfold. IKEA inspires to become more responsive to the food waste problem starting from the new year.

Brand name: IKEA Russia
Advertiser / client: IKEA DOM LLC
Product / service: IKEA encourages you to behave responsibly — throw away less food and save more.
Campaign name: Food Waste Apocalypsis
Agency network: BBDO
Agency: JSC 'Instinct', Moscow
Production company: Alfafilm
Web address: https://youtu.be/WZZGygE15MM
Executive creative director: Roman Firainer / Yaroslav Orlov
Creative director: Evgeniy Golovan / Antonina Pirogova
Art director: Antonina Pirogova
Copywriter: Evgeniy Golovan
Account director (agency): Irina Gornova / Ksenia Mikhailova
Client account director: Marina Vershinina
Managing director: Julia Gubina
Senior planner: Anna Zakharova
Director: Ilya Naishuller
Agency producer: Tatyana Dmitrieva
Additional company: IKEA Inna Romagnoli – Marketing Director Anna Fokina – Marketing Communication Manager Olga Belyaeva – Marketing Communications Leader Cluster Olga Chernova – Marketing Communications Specialist Cluster Julia Gorina – Content Specialist Olga Trukets – Content Specialist Galina Malashkova – Digital Content Specialist