My dear Slovaks

Creative idea

Slovaks have become the most desperate and divided nation in the European Union. Slovakia has few important Slovaks who would not polarize people, but unite them. We found the great brand fit - Július Satinský - the most popular comedian and actor, national hero known for revolting against the communist regime. We connected the popular nation unifier, the optimistic brand message with the AI technology to bring him back to life. With family permission we recreated the voice of actor for higher purpose - to unite the nation with his words. Satinský's synthetic voice encouraged Slovaks to be better again.

Brand name: Slovenska sporitelna
Advertiser / client: Slovenska sporitelna
Product / service: Finance
Campaign name: My dear Slovaks
Agency network: WPP-SCANGROUP
Agency: Zaraguza, Bratislava
Media agency: Wavemaker Slovakia
Additional company: Respeecher
Production company: Stink Films
Creative director: Ondrej Korinek, Martin Ondrusek
Art director: Martin Ondrusek, Andrej Nemcek, Dominika Kocisova
Copywriter: Karin Hornackova, Matej Sekerka, Jozef Plichtik
Designer: Oliver Bodo, Richard Novak
Account director (agency): Marek Kabat
Client account director: Marek Kabat
Managing director: Anna Dzurjanikova
Strategic planner / strategist: Pavol Minar, Patricia Reichlova
Photographer: Marek Musil
Director: Hernan Corera
Music: Neils den Otter
Additional company: Digital Ideamaker Lead - Martin Rajec Social media manager - Dominika Turcerova Social media manager - Sona Belyusova Account Team Leader - Ivana Fertalova Account Manager - Sona Kapralova Account Manager - Vanda Molnarova