Slovenia vs Slovakia

Creative idea

Insight: Slovenia and Slovakia have been plagued by confusion about their identities ever since their creation in the 1990s: people confuse their names, capitals, flags, food... In Washington DC, the Slovakian and Slovenian embassies even meet once a month to exchange the wrongly addressed mail. This obviously makes the citizens of both countries pissed. Idea: Become the future of Slovenia's tourism and make people's experience in the country so unforgettable that they'll never confuse it with anything else. Execution: By showing the Instagram stories of people that confused Slovenia with Slovakia, their famous places and food, we encourage youngsters to cancel the confusion.

Authors: Inna Tabachenko & Lisa Glonti