FOOD FOR THOUGHT

Creative idea

You can’t judge a person you haven’t met - just like you can’t judge a dish you haven’t tried. Food for Thought, a 360° campaign, moved refugee stories from political headlines to dinner tables, taking beloved refugee dishes and turning them into a powerful storytelling tool that built authentic encounters, human connection, and lasting empathy through videos, restaurants, food trucks, and partnerships.

Brand name: UNHCR Bulgaria
Advertiser / client: UNHCR Bulgaria
Product / service: UNHCR Bulgaria
Campaign name: FOOD FOR THOUGHT
Agency network: INDEPENDENT AGENCY
Agency: All Channels Group
Media agency: All Channels Group
Digital agency: All Channels Group
Production company: Razkaz Studio
Web address: https://hranazarazmisal.bg/
Agency chief executive officer: Alexander Dourchev
Chief creative officer: Bobby Petrov
Art director: Viktor Manchev
Copywriter: Mariya Harizanova
Account director (agency): Darina Dobrinska
Media director: Aleksander Gagov
Managing director: Nikolay Boykov
Strategic planner / strategist: Martin Varshev
Photographer: Filip Shopov
Director: Chris Zahariev
Director of photography: Anastas Shipkov
Agency producer: Maria Tsvetkova
Post production: Danail Kolev
Post production producer: Maria Tsvetkova
Event production: All Channels Group