Survived?

Creative idea

Could one campaign regain trust of a nation in humanitarian organizations? The information war led by Russia is raging in Slovakia. The distrust towards institutions has extended to NGO sector too. Magna, largest Slovak humanitarian organization, faces a challenge in convincing Slovaks that their life-saving donations for people in war zones are getting into the right hands. To provide real evidence, Magna searched, found, and reconnected with the children in war zones, saved and supported back in 2017, to show that they survived, because of their live-saving donations. Besides increase in donations, the campaign succeeded in regaining trust in NGOs.

Brand name: MAGNA (humanitárna organizácia)
Advertiser / client: MAGNA (Humanitarian organization)
Product / service: humanitarian aid
Campaign name: Survived?
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Creative director: Peter Darovec, Michal 'Mio' Valúšek
Art director: Michal 'Mio' Valúšek, Martin Melicherčík
Copywriter: Peter Darovec
Account director (agency): Martin Toman
Strategic planner / strategist: Veronika Romsauerová
Senior planner: Juraj Plánovský
Additional company: Patrik Stantien (Account Manager), Lucia Hermanová (Account Executive), zuzana Frtúsová (Social Media Director), Michal Porubovič (Social Media Manager)