The First Transgender Model

Creative idea

On 20th October, Slovakia was rocked by a tragedy. Two young people from the LGBTI+ community were shot dead by a right-wing extremist. The reason was his hatred for people with a different sexual orientation. EUROVEA, with its Christmas campaign, decided to help increase the tolerance in public spaces: for the first time ever in Slovakia, a transgender model became the face of the Christmas campaign.

Brand name: EUROVEA
Advertiser / client: EUROVEA Shopping Centre
Product / service: Shopping Centre
Campaign name: The First Transgender Model
Agency network: MULLENLOWE
Agency: MULLENLOWE GGK Bratislava
Additional company: -
Creative director: Vlado Slivka
Art director: Branislav Mlady
Copywriter: Pavlina Tomasikova
Designer: Tamas Bohus
Account director (agency): Martin Albert, Kristina Kovacova
Client account director: Olga Hammer
Managing director: Marek Pajtas
Strategic planner / strategist: Robert Cyprich
Photographer: Martin Fridner