Choose the Future

Creative idea

These days, young Slovenian people aren't hyped about working in tourism. If this goes on, the industry would only be filled with older people, and the country’s image won't change at all. Eventually, the world will see Slovenia as boring, outdated, and not worth the visit. For Slovenian youth, the country is not very appealing this way. They think they can't change it and it's just the inevitable reality. But if younger locals only worked in tourism, they could shape Slovenia's image for the better. With this, we created interactive posters that show the audience their power in changing Slovenia's future. We will first show B&W images of Slovenia now—plain, and dominated by older people. Young people can tear off these 'bland' images to reveal the various modern paths that Slovenian Tourism could take if they finally step up.

Authors: Madalena Marques, Rafter Manguiat