Tiger: Gaudeamus

Creative idea

We wanted to make Tiger relevant for young people by stepping into their real world. Instead of inventing another polished campaign, we tapped into a cultural ritual every Slovak student knows: the graduation ball. At this event, students must sing an old Latin hymn that nobody understands and everybody hates. We flipped this pain point into a highlight – remixing the hymn with a popular rapper and performing it at a graduation ball. The clash of tradition and youth culture created something bold, funny and truly shareable – exactly the energy Tiger stands for.

Brand name: Tiger Energy Drink
Advertiser / client: Maspex
Product / service: Energy Drink
Campaign name: Tiger: Gaudeamus
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, Bratislava
Production company: SORRYWECAN
Web address: https://youtu.be/8_F8qgAiXNk?si=W5CH6K5bv1ZrIW9W
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohová
Creative director: Ivana Polohová
Art director: Michal Nagy
Copywriter: Lucia Peterková, Veronika Rybárová
Account director (agency): Blanka Stručka Blahová
Managing director: Alexandra Martináková
Strategic planner / strategist: Alexandra Remo
Film production: Eduard Bartek, Dominik Szombath
Director: Adam Rohal
Director of photography: Timotej Talapka
Music: GAUDEAMUS - Luca Brassi10x, MJAY, Naďa Lukáčiková
Additional company: Media Planner: Josef Plechatý Account Manager: Romana Otočková Social Media: Kristína Kačániová