No lays no Game

Creative idea

After Georgia’s golden football years, it was time for fans to finally get what they deserved. So, Lay’s fully localized its global No Lay’s, No Game campaign, and turned it into a celebration of Georgian passion for the game, with Arveladze brothers spearheading the charge.

Brand name: Lays
Advertiser / client: Wimm-Bill-Dann Georgia / lays
Product / service: Lay’s chips - as the ultimate partner for football nights
Campaign name: No lays No Game x Legends series
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Tbilisi
Digital agency: Saatchi&Saatchi Tbilisi
Production company: Sports Orient
Executive creative director: Maia Tchovelidze
Creative director: Maia Tchovelidze
Copywriter: Nata Ographishvili
Designer: Nini Gogia
Account director (agency): Saatchi&Saatchi Tbilisi
Client account director: Keti Didebulidze
Pr director: Zuka Rukhadze
Photographer: Saba kentchishvili
Illustrator: Nino Gogia
Digital strategist: Tamar Andguladze / Nino Begashvili
Event production: Sports Orient