Let your whole life be the time of your life

Creative idea

Insight Slovenia has one of the most beautiful nature in the world and is well known for it, however, to expand their tourism offer they need more people in order to show all these wonders to the rest of the world. Idea The future of Slovenia is, as well, the future of the people who live in it, so let's make it beautiful, as it should be. Execution The concept is shown through series of three visuals: 1. Discovery of the future The first visual shows three characters, a tourist guide dressed in national clothing, showing a landscape through a window in the shape of Slovenia. He also holds a sign typical for tour guides showing the spot where the tour starts. Other characters are swimming in the lake and jumping in the water, signifying the second and third visual. 2. Diving into the future Before every jump we are making decision. No matter how small it looks, it can shape our future. Making decisions about the future was never easy so the second visual, showing character jumping into the water, also shows the moment of making one, or better, as a joyful jump, moment after a good decision. The heart-shaped rock on the left is about doing everything from the heart and with our hearts full as well as reminding us where we came from. 3. Following the way of the future The third and the final visual shows a character swimming through the water current which starts from Triglav mountain and continues its way through the lake, creating the shape of a heart as a symbol of love and how we feel about our land but also the rest of the world.

Authors: Sandra Milojević