Dis-Inspirational Quotes by Women with Disabilities

Creative idea

The new report by Missing Billion Initiative shows that the global health systems are far from equal for women with disabilities. To spark change, with no budget, we hijacked a medium that is all about change: inspirational quotes. But as our report's findings were devastating, we called ours: Dis-Inspirational Quotes by Women With Disabilities. A community of women with disabilities co-created the quotes, such as: 'LIVE. LAUGH. DIE. 20 YEARS EARLIER THAN EXPECTED. (Fact: Women with disabilities have 10-20 years shorter life expectancy)'. Then a female artist with a disability turned them into images worth spreading.

Brand name: Missing Billion Initiative
Advertiser / client: Missing Billion Initiative
Product / service: Missing Billion Initiative
Campaign name: Dis-Inspirational Quotes by Women with Disabilities
Agency network: INDEPENDENT AGENCY
Agency: Kurio
Additional company: kurio
Web address: https://www.themissingbillion.org/
Agency chief executive officer: Tommi Opas
Chief creative officer: jari lahdevuori
Executive creative director: Jari Lähdevuori
Creative director: Jaakko Koskinen
Designer: Laura Loukola
Additional company: Mari Tikkanen, Co-Founder, Missing Billion Initiative Lena Galinson, Associate, Missing Billion Initiative Hannah Kuper, Chairperson, Missing Billion Initiative Celeste Danos, Operations leader and designer, Missing Billion Initiative Vinson Lee, Associate, Missing Billion Initiative Shaffa Hameed, Head of programmes, Missing Billion Initiative Phyllis Heydt, Chairperson, Missing Billion Initiative