HIT: Hub of Inclusive TikTokers

Creative idea

We created an education platform for kids with disabilities, who want to learn how to film videos, run blogs, and be part of an inclusive TikTok community. The project helps teenagers gain tools for self-expression, make the stories of people with disabilities visible, and shape a new generation of inclusive influencers. By engaging influencers in practical inclusion training and sharing authentic stories, we broke stereotypes. Stickers, a universal symbol of self-expression, became the visual identity, highlighting uniqueness.

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: Educational community for teenagers aged 14–18 with disabilities
Campaign name: HIT: Hub of Inclusive TikTokers
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Art director: Olena Horobets
Copywriter: Anastasia Russu
Additional company: Account Manager - Olena Poliakova Producer - Olga Mykhalets Videographer - Ilya Rieznikov Editor - Yegor Kadomtsev Sound Producer - Igor Bondarenko SMM Lead - Olena Kliuchnykova