Does Risk Live at Your Address?
Creative idea
Following the devastating floods in Slovenia the year before last, insurers were subject to criticism and ill will from policyholders over the often lower-than-expected insurance payouts they received. In response to the emergency, Zavarovalnica Triglav developed an ecosystem that empowered customers regarding natural disaster risks through a caregiver approach. We enhanced insurance literacy among target groups and the general public through a unique “risk assessment” solution in the i.triglav digital office, which offers users a free personalised assessment of their property's exposure to floods, earthquakes and extreme weather events, and encourages them to take preventive action.
Brand name: Zavarovalnica Triglav
Advertiser / client: Zavarovalnica Triglav / Triglav Group
Product / service: Home Insurance
Campaign name: Does Risk Live at Your Address?
Agency network: INDEPENDENT AGENCY
Agency: Herman & partnerji, Ljubljana
Media agency: Media Publikum
Additional company: Media Publikum
Web address: https://www.triglav.si/ocena-tveganja
Agency chief executive officer: Milan Slana (Herman & partnerji)
Chief creative officer: Katja Petrin Dornik (Herman & partnerji)
Executive creative director: Miha Bevc (Herman & partnerji)
Creative director: Katja Petrin Dornik (Herman & partnerji)
Art director: Gregor Čeferin (Herman & partnerji)
Copywriter: Eva Stopar (Herman & partnerji)
Designer: Tim Rebol, Ewa Bogataj (Herman & partnerji)
Account director (agency): Tina Cirman Popovič (Herman & partnerji)
Client account director: Juš Šoltes (Herman & partnerji)
Strategic planner / strategist: Katarina Marinč, Sašo Pinosa (Media Publikum)
