The Partnership That Changed Everything

Creative idea

LVMH transformed the Paris 2024 Olympics by integrating its luxury brands into key moments of the Games. With no traditional advertising allowed, LVMH's maisons created symbolic contributions: Chaumet designed medals, Louis Vuitton crafted ceremonial trunks, Berluti dressed torchbearers, and Dior choreographed performances. This strategy turned constraints into a cultural IP ecosystem, making LVMH omnipresent without paid media, showcasing French heritage and craftsmanship on a global stage.

Brand name: LVMH
Advertiser / client: LVMH
Product / service: Luxury Goods
Campaign name: The Partnership That Changed Everything
Agency network: HAVAS MEDIA GROUP
Agency: Havas Play, Puteaux
Additional company: LVMH, Havas Paris, Havas Events, Prose on Pixels France
Agency chief executive officer: Stéphane Guerry
Chief creative officer: Fabrice Plazolles
Executive creative director: Allan Huon
Creative director: Quentin Clausse
Copywriter: Nil Nivière-Schouvaloff
Account director (agency): Juliette Sturma
Client account director: François-Xavier Parison
Media director: Marine Le Roy
Director: Benjamin Besnainou
Music: Ivan Jovanovic
Post production: Marine Le Goff
Post production producer: Hind Assabi