Real vs. Fake

Creative idea

In a climate of uncertainty and manipulation, with Romanians experiencing an intense emotional clash during presidential elections, AQUA Carpatica, a highly respected Romanian brand that uses only pure ingredients in its sparkling flavoured water, risked its reputation and commercial interests to defend truth. In real time with the presidential campaign, we launched CHOOSE INFORMED, a campaign confronting fake promises, doctored images, and political propaganda, while drawing bold parallels with fake ingredients and deceptive marketing. The message: check your sources, whether choosing your drink or your president. Taking a stand while others stayed silent, AQUA proved social responsibility and courage matter.

Brand name: AQUA Carpatica Flavours
Advertiser / client: Valvis Holding
Product / service: Sparkling Flavoured Water
Campaign name: Real vs. Fake
Agency network: INDEPENDENT AGENCY
Agency: Cohn&Jansen Creative Network, Bucharest
Media agency: Media Investment
Additional company: SC Cohn and Jansen Advertising SRL
Production company: StaticVFX
Web address: https://www.cohnandjansen.ro/
Agency chief executive officer: Diana Crâșmariu
Chief creative officer: Mihai Fetcu, Andrei Cohn
Art director: Daniel Moisa
Copywriter: Ana Vasilache
Account director (agency): Arina Stoenică
Client account director: Narcisa Luft
Strategic planner / strategist: Teodora Ștefan
Agency producer: Ilinca Dumitrescu
Post production: StaticVFX