OMO 'THE KID INSIDE ME'

Creative idea

In 2004, the ‘dirt is good’ campaign launched which coined that “dirt” is beneficial for kids. In 2017, the route have changed to “enjoy life together”. The commercial was showing kids and parents spending quality time together. In 2018 we have decided to keep the “Collect Memories” platform and relaunch it with a new insight. The research showed us that when adults think of their childhood they recall that their parents haven’t spent enough quality time with them. We reminded today’s parents to set the kid inside themselves free, to play and enjoy and have quality time with their children.

Brand name: UNILEVER TURKEY / OMO
Advertiser / client: UNILEVER TURKEY
Product / service: HOME CARE / LAUNDRY
Campaign name: OMO 'THE KID INSIDE ME'
Agency network: MULLENLOWE
Agency: MullenLowe Istanbul
Production company: DEPO FILM
Executive creative director: BERKAY ÖZAY
Art director: SEDEF KARAKAŞ
Copywriter: SELİN UĞUR
Account director (agency): CEYDA COŞKUN
Client account director: MERVE GÜNAY
Media director: MINDSHARE
Strategic planner / strategist: YUSUF MUSLUBAŞ, ASLI KOPARAL
Film production: ENDER SEVİM
Director: MARTIN WERNER
Music: Waterloo Road: Mike Wilsh / Mike Deighan - Warner Chappell Music Ltd. c/o Zeplin Edisyon / Music Supervisor (licensed): Big Sync Music
Agency producer: TUĞRUL KARADENİZ, EMİRHAN AKINCI
Post production: İMAJ
Additional company: Account Supervisor: Ezgi Didem Dağcı Brand Representative: Kamuran Uçar, Handem Çelenkler, Duygu Dal, Ayşegül Tursen, Başak Dastan, Orhun Çelik, Helin Tural