Alice

Creative idea

“Alice” is a film by Medialab,Yandex.Taxi’s in-house creative media laboratory. Designed in Screenlife format, the film tells the love story between Yandex.Taxi driver Misha and an artificial intelligence system called Alice. Alice and Misha have been communicating for a year, but everything could change when a cute passenger enters the taxi. Which will prevail – AI jealousy or sympathy for real person?

Brand name: Yandex. Taxi
Advertiser / client: Yandex. Taxi
Product / service: Yandex. Taxi
Campaign name: Yandex. Taxi
Agency network: INDEPENDENT AGENCY
Agency: Yandex.Taxi Moscow
Additional company: MediaLab, Bazelevs
Web address: https://taxi.yandex.ru/
Director: Vasilisa Kuzmina
Director of photography: Pavel Belyavskiy
Screenwriter: Vasilisa Kuzmina, Ivan Petukhov, Yulya Gulyan
Agency producer: Nastya Khoreva