Cofidis Wild Bicycle Herd

Entry code: A07001GD19Agency: Spice Communication BudapestAdvertiser / client: Cofidis Hungary
Group: A Film, A07 Communication, Business & Finance

Creative idea

Cofidis has one of the best personal loan offer in Hungary but not allowed to say it in its communication according to strict regulations. We created a new platform based on the buzzword: Unbelievable An unreal, absurd story and a Cofidis offer are presented, followed by the comment: only one of them is true. This is how the legend of the rural unicorn, the invisible dad, the timetraveller schoolboy and the family hybernator were born. In this TVC Cofidis wanted to advertise their fast loan and the Tour de Hongrie sponsorship at the same time. We had a wild idea…

  • Brand name: Cofidis
  • Advertiser / client: Cofidis Hungary
  • Product / service: personal loan
  • Campaign name: Unbelievable Cofidis offers
  • Agency network: INDEPENDENT AGENCY
  • Agency: Spice Communication Budapest
  • Web address: http://www.youtube.com/watch?v=V9jpNebMA7E
  • Creative director: Kazi Herpay
  • Art director: Laszlo Szabolcsi, Livia Tulok
  • Copywriter: Kornél Balázs, Tamas Hlavaty
  • Account director (agency): Ibolya Deres
  • Managing director: Gergely Naray-Kovacs
  • Strategic planner / strategist: Istvan Simonics
  • Film production: TheLab3
  • Director: Mark Kostyal
  • Director of photography: Mark Kostyal
  • Post production: Daniel Gazsy
  • Post production producer: Daniel Simon
  • Additional company: Andras Jeli, production designer