INATTENTION KILLS - FOOTBALL

Creative idea

More than 500 people died last year on Czech roads due to inattention while driving. This campaign focuses on all drivers that recklessly use their cellphone instead of concentrating on the road, especially tugging on viewers' emotions. Using a mobile phone while driving can have fatal consequences. Although we usually don’t worry too much about ourselves, we do care about our loved ones and they would miss us... The main objective is to change driver behavior.

Brand name: Česká asociace pojišťoven
Advertiser / client: Česká asociace pojišťoven
Product / service: TV SPOT
Campaign name: INATTENTION KILLS
Agency network: INDEPENDENT AGENCY
Agency: BeefBrothers, s.r.o., Prague
Additional company: FRAME100R
Executive creative director: Ondřej Drábek
Art director: Ondřej Karásek
Account director (agency): Lýdia Vyčítalová
Client account director: Milada Veselá
Film production: FRAME100R
Director: Sakari Lerkkanen, Lukáš Veverka
Director of photography: Tomáš Sysel
Music: Angus MacRae
Post production: SPOON
Additional company: edit: Vojtěch Frič sound design: Noise Activity - Marián Molčák