PLANICA 2023

Creative idea

The film's role was to effectively and attractively present the Nordic Center Planica at the official presentation of the candidacies for the Nordic World Championship 2023 at the FIS Congress in Greece, May 2018. Slovenia failed to win the organization of the championship in the previous three candidacies. We decided to take a blatant, humorous, and brave approach, and after the difficult final battle against Norway it paid off since our client, Planica Nordic, successfully won the candidacy. The video did not serve as a presentation only - after publishing it on the Internet, it has achieved over 250,000 organic views and an exceptionally positive response from the Slovenian audience.

Brand name: PLANICA 2023
Advertiser / client: Smučarska zveza Slovenije
Product / service: Video campaign
Campaign name: PLANICA 2023
Agency network: INDEPENDENT AGENCY
Agency: BRIGHT VISUALS
Additional company: BRIGHT VISUALS
Production company: BRIGHT VISUALS
Web address: https://www.youtube.com/watch?v=EFgnfQilBIA
Copywriter: Aljaž Tepina
Account director (agency): Matej Marinko
Managing director: Matej Marinko
Film production: BRIGHT VISUALS
Director: Luka Stanovnik
Director of photography: Andro Kajzer
Music: Studio Ritem
Screenwriter: Aljaž Tepina
Agency producer: Matej Marinko
Post production: Luka Stanovnik, Toni Stanovnik
Post production producer: Matej Marinko