Ketchup

Creative idea

How to show people that for a lower price, they can have a product of the same quality? With the comparison campaign people will want to watch over and over again.

Brand name: Lidl
Advertiser / client: LIDL Slovak republic
Product / service: LIDL
Campaign name: We have got own brands, we have got own prices
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Additional company: Wiktor Leo Burnett
Production company: Leopard Production
Executive creative director: Peter Kacenka
Creative director: Ivan Horvath
Art director: Jozef Kyselica
Copywriter: Ivan Horvath
Film production: Marek Urban / Dasa Parizkova
Director: Pepe Ehrenberger
Director of photography: Michal Babinec
Additional company: Account Manager : Haike Ivanicova