Save One Life to Save Many

Creative idea

Insight: when you save one life – you save many. You save someone’s brother, mother or friend from loss and pain. Idea: to raise awareness of the importance of first aid – we invited two heroes who saved a human life just one year before, and asked them to tell how it all happened. What they didn’t know was that just on the other side of the wall, the rescued man and his family were listening. Soon all of them came in and surprised the saviors by thanking them and delivering a powerful message – when you save one life, you save many.

Brand name: Lietuvos Draudimas
Advertiser / client: Lietuvos Draudimas
Product / service: Insurance
Campaign name: Save One Life to Save Many
Agency network: OGILVY
Agency: Adell Taivas Ogilvy Vilnius
Production company: Wide Wings
Web address: https://www.youtube.com/watch?v=4gWW1w8dmj8&t=85s
Executive creative director: Dominykas Žilėnas, Tomas Karpavičius
Creative director: Dominykas Žilėnas, Tomas Karpavičius
Art director: Indrė Namikaitė
Copywriter: Justas Rožėnas
Account director (agency): Darius Ledauskas
Client account director: Gintė Ramanauskaitė
Film production: Unė Liandzbergytė, Jurgita Babilčiūtė
Director: Lina Vonsavičiūtė
Director of photography: Algirdas Vaičaitis, Domas Merkliopas, Mindaugas Kazlas, Tadas Marcinkevičius, Einaras Eringis
Additional company: Creative Director: Raimondas Kavaliauskas