HEN

Creative idea

In Poland, we have a saying of a hen that lies golden eggs [or a goose]. To launch a new mobile application by BGŻ BNP Paribas Bank with main benefit of getting money back from mobile payments, we let the mobile be like a hen that lies zloties whenever it is used to pay.

Brand name: BGŻ BNP Paribas
Advertiser / client: BGŻ BNP Paribas Bank in Poland
Product / service: Personal Account with Mobile Application
Campaign name: Mobile application
Agency network: PUBLICIS
Agency: Publicis Lion / Warsaw
Additional company: Papaya Film Studio, Rio de Post
Executive creative director: Paweł Merecz
Creative director: Dagmara Witek-Kuśmider, Sławek Figura
Art director: Daniela Studzińska
Copywriter: Renata Bujanowska
Designer: Daniela Studzińska
Account director (agency): Katarzyna Kondej
Client account director: Agnieszka Mazurek
Media director: Małgorzata Węgierek CEO Havas Media Group, Renata Wasiak-Sosnowska CEO Havas Media, Krzysztof Sukiennik Group Account Director, Joanna Orlik Communication Manager
Managing director: Marek Gargała
Strategic planner / strategist: Adam Miecznikowski
Senior planner: Justyna Pyzik
Pr director: Justyna Wach-Ślusarska
Director: Tadeusz Śliwa
Director of photography: Marek Sanak
Music: Mary Noelle Dana, Tom Tremolo
Screenwriter: Renata Bujanowska, Daniela Studzińska
Agency producer: Cezary Szostek
Post production: Rio de Post, Juice
Post production producer: Sylwia Skrzypek, Zosia Krajewska
Additional company: Kuba Pietrzak, Juice