Be Orignal – Pole Dance

Creative idea

The goal was to tell young advertisers the importance of coming up with original ideas. The ads that left their marks in history and became the cornerstones of their fields are reinterpreted. The ads that give the impression of copied imitations surprised the audience with the ‘do not imitate, be original’ message that appears at the end and twisted the expectations of the viewers by surprise.

Brand name: TBWA\Istanbul
Advertiser / client: TBWA\Istanbul
Product / service: Advertising Agency
Campaign name: Be Orignal
Agency network: TBWA WORLDWIDE
Agency: TBWA\İstanbul
Additional company: None
Executive creative director: İlkay Gürpınar & Volkan Karakaşoğlu
Creative director: Eser Yazıcı
Art director: Selin Pervan
Copywriter: Erçin Sadıkoğlu
Account director (agency): Melike Orhon
Agency producer: Evrim Saraçoğlu & Barış Tosun