ASFINAG

Creative idea

Distraction due to smartphone usage is the leading cause of motor vehicle accidents in Austria. To change this ASFINAG started HALLO LEBEN - HELLO LIFE – an initiative for more safety on Austria’s roads. For OOH we created a skull composed out of thousands emojis presented on citylights around Vienna on World Emoji Day. And the message got through. Market research shows that 25% of the people who saw the campaign changed their deadly habbit.

Brand name: ASFINAG
Advertiser / client: ASFINAG
Product / service: Public Service
Campaign name: Hello Life
Agency network: INDEPENDENT AGENCY
Agency: Demner, Merlicek & Bergmann / Vienna
Additional company: Media 1
Production company: Ars Thanea S.A.
Creative director: Francesco Bestagno
Art director: Francesco Bestagno
Copywriter: Bernhard Gigler
Designer: Lukas Thüringer
Illustrator: Francesco Bestagno, Sebastian Zössmayer