SHOWCASE
quattro - tiger
Awards: Shortlist
Entry code: C32006GD18
Agency: Tribal Worldwide İstanbul
Advertiser / client: Doğuş Otomotiv- Audi
Group: C. OUT OF HOME (OOH)
Creative idea
With the help of the legendary quattro all-wheel drive system, Audi cars adapt to all road conditions. The system uses 3 differentials to distribute power to all 4 wheels as and when needed. To prove it, we produced a print campaign that shows predatory animals with different feet/paws symbolizing Audi cars.
Brand name: Audi
Advertiser / client: Doğuş Otomotiv- Audi
Product / service: Automotive
Campaign name: quattro wolf & tiger
Agency network: DDB WORLDWIDE
Agency: Tribal Worldwide İstanbul
Additional company: -
Executive creative director: Arda Erdik
Creative director: Başar Bellisan
Art director: Aybars Gürlü, Ataberk Akalın
Copywriter: Arda Erdik
Account director (agency): Elif Mertoğlu
Illustrator: Bee İstanbul
