WIZZ AIR - LET'S GET LOST

Creative idea

Upon opening a new base in Austria, Wizz Air sent a plane filled with young adventurers to the most intriguing destination there is: the Unknown. Having tagged their best Instagram travel snaps with #getlostwithwizz, 15 000 people kept their fingers crossed for a chance to board the coolest flight of the summer. Finally, 180 extremely lucky passengers took off from Vienna Airport, and spent 3 action-packed days in the magical city of Valencia. By means of a single flight, Wizz Air took Austria by storm, proving that the best things really do happen when you decide to get lost.

Brand name: WIZZ AIR
Advertiser / client: WIZZ AIR
Product / service: AVIATION
Campaign name: LET'S GET LOST
Agency network: GEOMETRY GLOBAL
Agency: Geometry Group Budapest // Ogilvy
Additional company: Sexy Beast; Geometry Budapest
Executive creative director: Andrea Tóth
Art director: Amalia Nagyillés, Zsolt Szabó
Copywriter: Gábor Bagladi
Account director (agency): Ádám Gyarmati
Client account director: Ágnes Szabó-Amon
Film production: Sky Art Media, Zoltan Vékony
Agency producer: Laszló Sefel, Brigitta Höhn
Post production: Studiolamb